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Loblaw entered Atlantic Canada in 1976 with the acquisition of Atlantic Wholesalers, the owner of the SaveEasy chain. atlantic superstore flyer bedford

In 1986, the company opened its first big grocery store in Moncton, New Brunswick, named The Real Atlantic Superstore. In 1995, the name has fallen to date and shop designs with the slogan "Low prices and more!" It was reformed into a "market style". Most SaveEasy stores, with the exception of rural areas, were eventually converted into SuperValu or Superstore, refurbished or re-installed. Lowe's

In the 1990s, Sackville's headquarters moved to Dartmouth, New Scotland. New storage facilities were created for just-in-time logistics delivery and a major expansion campaign brought new large stores to many centers in the region in just a few years. In the early 2000s, a marketing campaign was introduced to supermarkets that changed the slogan "Eat Well, Spend Less". This was similar to a campaign conducted at Loblaws stores in Ontario. With the launch of the Real Canadian Superstore idea in Ontario, Atlantic Superstore has used a similar marketing campaign with the slogan "Rates You Can Trust". This idea was used until 2009, when the "Just Lower Prices" campaign was launched in the Atlantic superstore brochure.

Some sites in Atlantic Superstore will change to no difference, depending on the demographic characteristics of the store.